Seoul Made Ball Cap
Material 100% cotton
Expresses your daily life and feelings with pleasant expressions
Product development story
In 2006, creative director Jae Huh and artist Jean Jullien met at Central Saint Martins, a renowned art school in London, England. The two became close friends, after which they became collaborators and started several projects.
The two have always been very interested in the other's country of origin (Jae is from Korea and Jean is from France), and the opportunity to dream of a project to communicate Korean and French cultures was very attractive.
In 2016, they launched a collection of sweatshirts and other ready-to-wear items with a series of playful expressions in time for Jean's first solo show at Studio Concrete. At the airport before returning to Europe, Jae and Jean promised to continue the collaboration with the Seoul-based brand. So NouNou was born.
The theme of NouNou is 'face and mask'. Jean-Julian's specialty, humorous expression, was actively displayed to combine the expressions and emotions of various people with fashion items.